Delta Lloyd Life's new website
Gfi built a completely new website for DLL that has fast updating, is user-friendly for customers and brokers, easy to manage in-house, suitable for mobile users and more readily found by search engines.
- To completely overhaul the existing, outdated website managed by an external partner and adapt it to the new concept that puts the customer first.
- Providing a user-friendly and technically stable platform on which Delta Lloyd employees themselves can create, manage and update content and new mini-websites.
- Ensuring that (potential) customers who are looking for Delta Life solutions via search engines can find the website more easily.
- Providing information quickly and clearly to brokers who can use it for customer visits.
- A user-friendly and personalised multilingual user interface, security, integration and drag-and-drop functionality via the Liferay Enterprise portal.
- Efficient management of all data in the back-office by Oracle databases, milestones during the process and documents relating to the specific project.
Delta Lloyd Group is a company which has been involved in insurance, pensions, banking and investment since 1807.
Within the group, Delta Lloyd Life was launched in July 2001. The new company was the result of a merger of three Belgian companies, CGU Life, OHRA Leven and Norwich Union. In 2009, Delta Lloyd Life merged with Swiss Life Belgium.
Software and services
Life phases are key
“We had already devised a completely new concept, with the focus on the user”, says Alexander Hof, Project Manager at Delta Lloyd. “A website visitor gets a personalised experience. He has to indicate which life phase he is in and then we ensure that he receives the right information and the right solutions.
In addition, we wanted people who came to our website via Google would immediately be pointed in the right direction.” That concept had to be translated into a technical solution and that is why Delta Lloyd came to Gfi.
“In recent months we have recorded an increase in the number of visitors to our website. A new concept, a technically sound solution, support for mobile devices, improved SEO, advertising campaigns in which we can refer to our website. The pieces of the puzzle are falling nicely into place.”
The flexibility of agile development
Gfi proposed to Delta Lloyd that they should not develop the project along conventional lines, but opt for agile development. “That was something completely new for us, but we were quickly convinced that it would generate added value”, says Alexander Hof, Project Manager at Delta Lloyd. “We were not supplied with a complete website, but received separate components that we could test. Once they had our feedback, the people at Gfi got back to work again. That regular contact resulted in greater involvement and a better final result.”
User-friendliness for the customer is the main focus, but the administrators also wanted a website that they could update and manage themselves, simply and quickly. “That is why we opted for the open source Liferay Enterprise portal”, says Kris De Leeuw, technical leader enterprise solutions at Gﬁ BeLux. “That solution is user-friendly, multilingual and offers users the possibility via a graphical interface and drag-and-drop functionality to update and edit things themselves. For the back-end, we opted for the robustness of the Oracle database.
Separate mobile site for smartphones
The whole development ultimately took less than six months. “We were happy that we opted for agile development, which meant we were on top of the development”, says Alexander Hof. “We were able to tick off all the major requirements with Gfi. We can add and edit content ourselves very simply, we can create mini-websites. In addition, SEO has been improved and together we have developed a separate mobile site for smartphones. We can only be satisfied with the collaboration and the final result.
Perfect link with the commercial narrative
“The new website is a perfect fit with our commercial narrative. We promote it actively, use Google Adwords, mentioned it in our advertising campaigns, etc.”, says Alexander Hof. “We can also see that in the visitor statistics. The pieces of the puzzle are falling nicely into place.”
“It is even more important that we have received very positive comments. Brokers have told us that they find the site very manageable, and quickly find the information they are looking for. They use the website more often to show customers particular things. The positive feedback is at least as important as the visitor statistics.”
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